Silver Needle Runway Show Enters the Metaverse
Michelle Eggink, Assistant Director of Content Marketing & Communications
May 1, 2023 — Students leading the production and promotion of the 37th annual Silver Needle Runway (SNR) Show recently launched the SNR Metaverse, a virtual world that highlights a variety of content related to this year’s show. You no longer need to wait to take your seat in the McCann Center on May 5 to check out all the content related to this year’s signature fashion show. Anyone can visit the SNR Metaverse by creating their own avatar and then exploring the SNR 37 virtual gallery, which includes designer interviews, videos, merchandise designs, newsletters, podcasts, and more. SNR 37 is entirely produced by students from the fashion show production class. Students work all semester long on every aspect of the show from promotion to production to showcasing student design work in the runway show. The SNR virtual world was created over the course of three months by four students on the communications and branding teams: Tori Simkulet '23, Sarah Jacobs '24, Deniz Coskun '24, and Aidan Donnelly '24 using a platform called Spatial.
Students decided to enter the metaverse and showcase SNR 37 to stay on top of the latest technological advancements in the fashion industry. Since the metaverse has been a trending topic in the industry, students explored the space themselves, finding a platform that was a great fit for the SNR brand.
“SNR is more than just a fashion show, so the metaverse is significant in that it allows us to digitally present all of the student work that is produced throughout the semester,” said Simkulet, fashion merchandising major and SNR 37 Social Media and Website Director. “The SNR Metaverse promotes this year’s themes of bettering our community through inclusive access for all in the virtual world and transparency by directly highlighting student work in an innovative and creative way.”
The SNR Metaverse virtual world can be accessed through phones, web browsers, and VR headsets, creating an augmented reality for users who want to fully immerse themselves in the space.
Enter the SNR [RE]ACTION Virtual World here.
The Silver Needle Runway Show takes place on May 5, at 7:00pm in the McCann Center. Limited tickets are available. Be sure to follow SNR on social media @silverneedlerunway for updates.